Quantitative researcher specializing in consumer preference measurement, experimental design, and discrete choice modeling. Currently a Senior Quant Designer at La Victoria Lab (Intercorp Group), where I lead quantitative research for one of Latin America's largest consumer-facing conglomerates across banking, insurance, retail, and education. I hold a Master's in Economics from PUCP, with fieldwork experience across three continents and a growing interest in how AI transforms preference elicitation and marketing measurement.
Research interests: Consumer preference measurement and choice modeling, AI-driven methods for survey design and preference elicitation, experimental design for product and service evaluation, and the application of quantitative marketing methods in emerging markets.
Research, Industry & Consulting
Lead quantitative research within an innovation lab that serves Intercorp's business units (banking, insurance, retail, education). Design and run surveys and experiments to inform product and service decisions. Participate in design thinking processes from discovery through prototyping, contributing the data and evidence layer to multidisciplinary teams.
Lead data analyst for multi-country agricultural sustainability surveys using SurveyCTO and KoBoToolbox.
Research assistant to Carolina Trivelli. Co-authored book on tax policy reform in Peru. Conducted research on financial inclusion gender gaps, migrant labor markets (Peru, Chile, Paraguay), and public procurement integrity using vignette experimental designs (USAID-funded).
Developed a composite leading indicator system for Peru's economy. Proposed hedonic price index methodologies. Served as technical evaluator for INEI's competitive research program.
Research on public procurement integrity using experimental vignette designs in Peruvian regional governments.
Co-authored report on women, energy transition, and health costs from heavy metal exposure in Peru.
Research projects on COVID-19 impacts, including the study on pandemic dynamics and intimate partner violence (published in Review of Development Economics).
Evaluated the university's student recruitment system and contributed to internal institutional research projects.
Peer-reviewed articles, books, working papers, under review & work in progress
English version — Evaluating Integrity in Public Procurement: A Vignette-Based Experimental Analysis in Peruvian Regional Governments — submitted to a peer-reviewed journal.
Short version — Banking Agents and Private Remittances in Rural Peru — submitted to a peer-reviewed journal.
Lecturer, thesis advisor & teaching assistant at top Peruvian universities
Current courses (Economics Department):
Previous courses:
Applied Statistics for Social Sciences
Quantitative Methods, Econometrics, Macroeconomics, Microeconomics
Sampling and Parallelization
Survey design, enumerator training, and data collection across three continents